Policy and Innovation Team

The Policy & Innovation team supports the delivery of our Food for Life programme and its extension to new settings; the team offers policy support to the Sustainable Food Cities initiative and the Food for Life Catering Mark accreditation scheme, and leads on public affairs, developing new agendas and campaigns, creating the space for change.


Policy and Innovations Team


Joanna Lewis

Jo Lewis

Strategy and Policy Director

Email: jlewis@soilassociation.org
Phone: 0117 314 5175
Mobile: 07920 231 281

Jo leads on strategic development, policy and campaigning for Food for Life as well as policy relating to Food for Life Catering Mark.
Amanda Donnelly - National Development Manager - Public Health

Amanda Donnelly

National Programme Innovation Manager

Email: adonnelly@soilassociation.org
Mobile: 07824 635 810

Amanda is responsible for innovation of programmes and leads on the evaluation portfolio for Food for Life. Amanda also works with Local Authorities and Clinical Commissioning Groups to develop the Food for Life commissioning model, and has regional responsibility for development in the North West and Yorkshire and Humber.
Rob Percival

Rob Percival

Policy Officer

Email: rpercival@soilassociation.org
Phone: 0117 987 4561

Rob provides policy support to FFL, whilst also working on new agendas, campaigns and public affairs.
Susannah McWilliam

Dr Susannah McWilliam

Programme Manager, Food for Life Hospital Leaders

Email: smcwilliam@soilassociation.org
Phone: 0117 914 2453

Susannah provides expert consultancy to NHS Trusts and hospitals, supporting them to create positive food environments and ensure they are truly health promoting.
Diana Hawdon

Diana Hawdon

Early Years & Care Settings Advisor

Email: dhawdon@soilassociation.org
Mobile: 07969 487 782

Diana leads on training delivery for our early years programme as well as supporting programme development for both early years and care settings.
Elizabeth Atherton

Elizabeth Atherton

Hospital Advisor

Email: latherton@soilassociation.org
Phone: 0117 314 5180

Elizabeth is Hospital Advisor for the Food for Life Programme, her role includes work on the new lottery funded Better Care programme. She is a registered Dietitian, with an MSc in Public Health (health promotion). She started her career working in the NHS, specialising in Obesity Surgery. Prior to her joining us at the Soil Association, Elizabeth was working at the public health charity Medact, as the Sustainable Food and Health Project Manager. This project involved developing and implementing a set of four inter-connected projects, including one on hospital food, aimed at promoting and encouraging a transition towards healthy and sustainable diets and, more broadly, food systems.

Food for Life multi-setting programmes demonstrate a social return of £4.41 for every £1 invested.