Today (25 January 2017) the Soil Association is launching Organic Served Here, an award scheme for restaurants, cafes and eateries to celebrate their commitment to using organic ingredients. The Organic Served Here scheme assures customers that restaurants source between 15% and 100% of their ingredients from certified organic suppliers.
With organic food sales on the rise, more and more customers want to know where their food is from, making the award a great way to promote the connection between the restaurant and the way the food is produced. First launched in Scotland in 2016, Organic Served Here is the only award of its kind in the UK, awarding restaurants stars on the basis of the percentage of organic ingredients they serve, from one star all the way up to five stars. The scheme brings organic to life and shortens the supply chain from field to plate with dedicated support from organic experts.
Peter Melchett, Policy Director for the Soil Association, said: “Organic Served Here is a fantastic new way for restaurants and cafes to show their customers how much they really care about quality ingredients. Demand for organic is on the rise and it has never been easier to serve organic, thanks to the huge range of top-notch certified produce available, from meat and vegetables to essentials like flour, milk and just about everything else you can imagine. What’s more, organic food is produced to exceptionally high standards of care for the environment and animal welfare. So it’s good for business, for customers, for animals and for the world around us. ”
More and more people are choosing organic to avoid pesticides in their food and to avoid meat from animals routinely treated with antibiotics. With the average Brit eating out 1.5 times per week and UK diners projected to spend nearly £55 billion on eating out by 2017, never has the time been better to recognise restaurants that source and serve organic.