Development Team

Our Development Team work closely with local authorities, public health teams and Clinical Commissioning groups to develop and support Food for Life programme in local areas.

With extensive experience in the sustainable catering sector, the team support catering providers to make changes to the food they serve and achieve Food for Life Served Here certification.  

Helping to strengthen their position as providers of great food that customers can trust and championing their food story.


Development Team


Caron Longden

Food for Life Served Here National Development Manager

Email: clongden@soilassociation.org
Mobile: 07500 874048

Head of Business Development in the North of England offering advice to caterers up to the point of application and providing on-going support for northern licensees along side line management responsibility for our team of Food for Life Served Here Development Managers.

Clare Clark

Food for Life Served Here Regional Development Manager

Email: cclark@soilassociation.org
Mobile: 07919 216250

Clare works across London and the South East of England, introducing caterers to Food For Life Served Here, and helping them to achieve and maintain the award.

David Persaud

Food for Life Served Here Regional Development Manager

Email: dpersaud@soilassociation.org
Mobile: 07713 712098

David works across the Midlands from Lincolnshire to Herefordshire and anywhere in-between. His role is to introduce Caterers to Food for Life Served Here and support them with the scheme whilst also providing on-going account management.
Hannah Caswell

Hannah Caswell

Food for Life Served Here Regional Development Manager, South West and Wales

Email: hcaswell@soilassociation.org
Mobile: 07917 230120

Hannah works across the South West and Wales and has worked for the Soil Association since 1998 and been part of the Food for Life team since 2006.
Sarah Duley

Sarah Duley

Head of Food, Food for Life Scotland

Email: sduley@soilassociation.org

Sarah coordinates Soil Association Scotland’s Food for Life Scotland programme. The Food for Life Scotland team help local authorities across Scotland to get fresh, Scottish, sustainable food onto school dinner plates, by supporting them to achieve the Food for Life Served Here award for their school meals service.

"We have re-commissioned FFL as they have proved to be a proactive strategic partner in our approach to tackling childhood obesity in Lincolnshire."Richard Cumbers (Children’s Health Programme Manager - Lincolnshire County Council)