Policy and Innovation Team

The Policy & Innovation team supports the delivery of our Food for Life programme and its extension to new settings; the team offers policy support to the Sustainable Food Cities initiative and the Food for Life Catering Mark accreditation scheme, and leads on public affairs, developing new agendas and campaigns, creating the space for change.


Policy and Innovations Team


Joanna Lewis

Jo Lewis

Strategy and Policy Director

Email: jlewis@soilassociation.org
Phone: 0117 314 5175
Mobile: 07920 231 281

Jo leads on strategic development, policy and campaigning for Food for Life as well as policy relating to Food for Life Catering Mark.
Amanda Donnelly - National Development Manager - Public Health

Amanda Donnelly

Research and Partnerships Manager

Email: adonnelly@soilassociation.org
Mobile: 07824 635 810

Amanda manages research working closely with independent researchers and commissioners/funders. Amanda also leads on FFL partnerships and provides expert support for cross-sector local partnerships to take forward strategic and place-based approaches to good food culture.
Rob Percival

Rob Percival

Policy Officer

Email: rpercival@soilassociation.org
Phone: 0117 987 4561

Rob provides policy support to FFL, whilst also working on new agendas, campaigns and public affairs.
Susannah McWilliam

Dr Susannah McWilliam

Programme Manager, Food for Life Hospital Leaders

Email: smcwilliam@soilassociation.org
Phone: 0117 914 2453

Susannah provides expert consultancy to NHS Trusts and hospitals, supporting them to create positive food environments and ensure they are truly health promoting.
Diana Hawdon

Diana Hawdon

Early Years & Care Settings Advisor

Email: dhawdon@soilassociation.org
Mobile: 07969 487 782

Diana leads on training delivery for our early years programme as well as supporting programme development for both early years and care settings.
Hattie Shepherd

Hattie Shepherd

Policy Officer

Email: hshepherd@soilassociation.org
Phone: 01179874680

Hattie provides policy support and advice to the Food for Life team particularly around our Better Care project. She also works on the Soil Association’s Out to Lunch campaign for better children’s food on the high street and the UK’s most popular visitor attractions.

Food for Life multi-setting programmes demonstrate a social return of £4.41 for every £1 invested.