As you will know, Prime Minister Theresa May has just called a snap general election, which will take place on the 8th June – just two weeks after our planned Food Revolution Day.
Food Revolution Day this year was going to be centered on a campaign to protect children from junk food advertising which they are bombarded with everywhere they turn. However, it really doesn't feel right to be doing a campaign on just one element of Jamie’s six point obesity strategy just two weeks out from the election on June 8th - when all the manifestos will already have been written and realised, and all the press will be about the election.
So for the time being we are postponing Food Revolution Day. We want to make sure that when we do this campaign, we do it at the right time in order to make the right impact.
Instead, at the moment we’re focusing on getting strong obesity policies into every manifesto. Check out Jamie’s recommendations here. Once the manifestos are then out, we'll be commenting on these and who is doing the most to benefit child health.
However, although our campaign in May won’t be taking place as usual, we still have some really fun assets for kids this year, and fantastic ways to get involved. This year we've created some great assets to get kids thinking about the Food Revolution and junk food marketing.
Check out the resources on the right hand side of this page. In these you will find lots of activities to get your kids going on this topic. Here are some ideas for getting your kids involved:
- Print off the food truth goggles and get your kids thinking about the truth behind adverts with the goggle guide (send us some pictures!)
- Get your kids finding all the names that advertisers use for sugar with the wordsearch in the debunk the junk activity pack and test your kids on their knowledge with our quizzes
- Create your own healthy ads! Check out the examples that our team made, and share your creations with us on social media using #FoodRevolution
- Download and use our posters, create your own protest against child obesity and junk food marketing
Don't forget to share what you get up to on social media using the #FoodRevolution hashtag.